Intangibility: Gorillaz - Plastic Beach

While I know there’s a deluxe “experience” edition with a DVD, and an iTunes deluxe edition, and a Japanese deluxe edition, and probably more, the experience of opening up the new Gorillaz record was disappointing to say the least. It’s not even a digipak, but just a cardboard sleeve, but with a full width spine making the covers bow, limp and cheap. The insert is a single double-sided page, no lyrics, no artwork. The CD is just loose in the rear sleeve. The whole thing feels like a promotional CD, included in a late 90s computer gaming magazine.

I know the new record has a message of material waste, so it makes sense, but offer something in return, even if you are a cartoon.


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